Ecotourism Marketing Cell (Emc)

Tourism professionals, especially Ecotourism specialists, will be recruited from the private sector to form the EMC established under the PMU. EMC members will be experienced tourism marketers with excellent track records. Their salaries will reflect market rates equivalent to those of corresponding professional levels in private sector organizations. Advertising locally and nationally may be required to recruit them. The EMC will be headed by a Chief Executive Officer and will comprise two sections. Each section will have one manager and one assistant. Most of the initiatives will be outsourced to specialist companies. Table 4 indicates the proposed EMC members.

Table 4: List of proposed EMC members


Rank of officers to be deputed and/or contracted

Main function

Chief Executive

DFO (Forest Department)

To formulating strategy with section managers, reporting to the PMU, and assuming the role of spokesperson for the development of ecotourism in Sikkim

Marketing, Events, and Festivals Manager

Specialists (Contractual)

To manage all PR-related activities including developing relationships with the media, organizing fam trips, seminars, and presentations on Sikkim, and organizing and managing an events programme.

Marketing, Events, and Festivals Assistant

Specialists (Contractual)

To assist the manger

Product, Sales, and Advertisement Manager

Specialists (Contractual)

To manage linkages between the ecotourism service providers in Sikkim and tour operators and travel agents within and outside Sikkim as well as for advising service providers on how to develop and improve their products.

Product, Sales, and Advertisement Assistant

Specialists (Contractual)

To assist the manager


ACF (contractual)

To support the DFOs in financial monitoring, processing, and management related to the Project