Selection Of A Funding Scheme To Finance The Subsequent Marketing Strategies

To ensure the sustainability of the marketing efforts after the first five-year strategy, a funding mechanism for operational costs and salaries and implementation budgets, must be agreed on and applied in the latter part of the Project. 

Research of Potential Future Funding Methods for the EMC
This activity will be the responsibility of the Chief Executive, who will compile a series of options for the PMU to consider. 

Establishment of a Funding System
The EMC will take the appropriate actions to establish the new funding system. These should be introduced as soon as the system is agreed on so that extra funds can be generated even during the Project period. Kerala for instance, which has a very healthy tourism industry, receives INR 80 million a year to market the state; therefore Sikkim must generate extra funds to compete on an even level.